Creative
Brief

Project:

Roots: Fair Trade Chocolate

Brief

For this project, we were tasked on creating our own brief. I created my own brand that focuses on raising awareness about the exploitation of cocoa farmers through a chocolate brand partnered with Fairtrade Canada. Each bar represents a major cocoa-exporting country, featuring a local farmer, cultural prints, and flavours inspired by the region. A QR code inside connects consumers to the farmer’s story, highlighting their hard work and heritage.

Role

The Chocolate bar & poster design were both designed with Photoshop. With the help of clipping masks, blending modes, layer adjustments, I brought my idea to life!